What exactly are hashtags and how can they be used to generate traffic for your website?
The official definition of a hashtag is…
“A noun, word or phrase preceded by a hash sign (#), used on social media sites to identify messages on a specific topic.”
Hashtags have become a part of modern culture.
Their place hasn’t been restricted to appearing just on our social media accounts.
Hashtagged phrases have been used on everything from t-shirts to mugs and cushions.
They have even found their way into general conversion with phrases such as “#sorrynotsorry!”
Originally hashtags were just found on twitter, however they soon found their way onto other social networking sites and now seem to be everywhere.
For finding current trends they are invaluable, you can discover what people are talking about and how popular that subject is very quickly by running hashtag searches.
They can also prove to be key components to social media campaigns going viral.
When someone clicks on a hashtag all the posts and content also linked by that hashtag is pulled up. You can use existing hashtags in order to tie your content to popular trends or you can create your own original content. If you find something that is being discussed offline, such as a fresh, new, breaking event, you could lead the trend.
Capturing the latest trend, or even setting your own, can drive thousands of visitors to your website, products or services each and every day!
What business can afford to ignore that sort of traffic?
Before you throw out any old hashtag there are a few things you will want to consider to maximize the impact of both the hashtag and the content you will be attaching it to.
One of the first things you should consider is to create something unique. You want to use hashtags that stand out from the crowd, that are instantly recognizable and that promote what you have to offer. This might mean you have to get a little bit creative but it will be well worth it.
The next thing you want to consider is that if you are using a hashtag as a branding tool, it should be easy to remember. Especially if you will be using a specific hashtag as part of your overall marketing plan and across different platforms.
One of the key things you will need to do when it comes to using hashtags as part of your marketing campaigns is research!
Doing a little bit of exploring to discover the most popular trends in your niche will serve you well in generating the traffic you desire.
One website you could use for your hashtag research is www.hashtags.org
This site will help you find the hashtags which are trending, the hashtags that are most popular. You can even see which hashtags are popular where.
Twitter and Facebook also have their own trending analytics that will let you see the most popular hashtags on their website that day.
How to Use Hashtags Effectively.
One of the best ways to use hashtags is to ask questions. It’s a great way of getting engagement with your content. Also with the use of the correct type of questions you will be able to identify where you can help people. These people may become future clients or business associates.
It’s important that you track your results.
The best way to track these results is to use tracking tools.
You can finally measure exactly how your Tweets perform and get insights on how to create better content with a wider reach using tweetreach.com
You’ll see how successful your tweets were and how many people they reached. Search a keyword or hashtag and you will be able to see the number of estimated accounts reached, exposure, as well as an activity chart and a list of top contributors and most retweeted tweets.
So if you are looking for free traffic do not leave hashtags from your marketing efforts.